New home for Australian cricket
Australian cricket has a new home.
In one of the most historical broadcasting announcements of the decade, Cricket Australia has entered a new six-year broadcasting deal with Channel 7 and Foxtel.
The move is set to be worth $1.2 billion over the course of the six-year deal.
All Australian test matches will be broadcast free-to-air live on Channel 7 beginning in the 2018/19 summer with tests against India.
Channel 7 will also hold rights to 43 of the 59 KFC Big Bash matches, including all local derbies and all finals matches.
Cricket Australia CEO James Sutherland said “we see this as an extraordinary result for all cricket fans.”
Working in conjunction with Channel 7, Foxtel also holds rights to all Australian international cricket, as well as both the men’s and women’s Big Bash competitions.
Foxtel CEO, Patrick Delaney said “Fox Sports understands the immense responsibility that comes with being the broadcaster of Australian Test cricket and will take extraordinary care of this privilege.”
It is the first time that Channel 7 has held the rights to the two highest rating sports on Australian TV, with both cricket and AFL now free-to-air on Channel 7.
The new deal is also a massive step forward for women’s cricket in Australia. All Australian women’s international matches will also be broadcast free-to-air on Channel 7, as well as the majority of the Rebel Women’s Big Bash competition.
Cricket Australia CEO James Sutherland said “we are very confident that we will be able to inspire more women to play cricket in this country through our new broadcast deal.”
The new deal brings to an end Australian cricket broadcasting on Channel 9, who for over forty years has broadcast Australian cricket live and free for the country.
“No one will forget that Channel 9 has done more than anyone of the last few decades in promoting this great game in Australia,” Sutherland said.